Ten Tips to Survive MLM Partnership Problems

Many who get involved in network marketing start up on their own, with their partner/spouse/significant other on the outside looking in. There's a number of reasons for this, the most common being the partner's resistance to the concept or experience of either self-employment or network marketing.

So how do you cope when your formerly-resistant other half decides that it's a good idea to formalise the odd bit of help they give you by signing up as either a joint distributor or as your downline (depending on your corporate model)?

How do you cope when they insist on doing things their way, due to their superior managerial skills, their brilliant sales pitches or their wonderful networking talent?

How do you cope when their idea of support is to order you about, sidestep your suggestions and ignore all the hard work you've done/are doing to build your business so far?

How do you persuade them to work with you towards a brighter future, yet stop them translating your concerns into "Get the heck out of my life, you control-freak"?

Not easy, is it?

There's probably a need for a "Male network marketers are from Mars...." book. Until I write it (!), all I can do is offer the following tips from my experience:

1. Ignore the tone of voice, if you are the sort of person who reacts to aural cues. It's highly unlikely your newly-enthused partner realises how they are coming across.
2. Identify one point of conflict that you want to address. Don't ever consider sorting out more than one issue at a time.
3. Smile! (It's very difficult to sound angry and bitter with a genuine smile on your face; if you can't conjure up a genuine smile first time, think of something good that the two of you have experienced and then smile).
4. Acknowledge their passion for the business and let them know how much you appreciate their support.
5. Explain that you have been working on building the business for x months/years prior to teaming up and that you are accustomed to doing things in a certain way.
6. Thank them for the flurry of new ideas that they've put forward and accept that there are other ways of working within the business.
7. Explain that you would like to work together as a team of equals on one small area of the business, so that you can both get used to the other's working style.
8. Negotiate which area of the business you will work together on first.
9. Set specific, measureable, achievable, result-oriented and targetted (SMART) goals, such as "We will work together to contact 20 prospects, using the same checklist, script and tracking sheet, with the aim of signing up 1 person each by 1st March 2011. We will review our progress together 48 hours from now and we will continue to review on a weekly basis."
10. Reward yourselves for working together.

How do you manage these occasional conflicts?

I Love My Kleeneze Business!

I know I've said this before, but the day job is not what it could be. There is a fundamental lack of understanding about what some of our team is capable of - we are, after all, all multi-faceted individuals with our own interests, talents and motivations. To see that enthusiasm belittled, that passion for change warped into apathy, that expertise ignored - to me, that is the antithesis of proper management, let alone true leadership.

It just goes to show, all the Dale Carnegie Group leadership courses in the world can't change a person if they don't see the need to change...

So, today went much as expected. Managers held meetings and sidestepped the expertise within the team, yet again. I watched an entire team go through the motions, all giving no more than 50% of their effort to their day job, letting the minutes tick by, not bothering to learn new skills or polish old ones. After all, why bother when your managers "know" what you're capable of and won't let you out of your pigeon-hole?

Not me, though. I'm in early, out on time and working as effectively as possible during my day job hours. Why? Because it makes sense. I can catch up on EzeReach messages first thing, while nobody else is in. I can check emails, tweak online adverts and tune plans during my lunch break. If my workload is being completed on or ahead of schedule, nobody can complain if I take the odd 5 minute break to talk to a prospect, or network with others in the company.

Then, when I get home, I'm energised to do the nightly delivery and collection of catalogues; the delivery of orders and the processing of new orders. I'm fired up by the thought that my adverts are being looked at and generating enquiries, that the retail business is building momentum. I'm focussed on what's important.

Four months ago, I was stressed, hated the monotony of the day job and despaired of ever having savings, let alone a decent pension pot.

Now, after being a Kleeneze distributor for 3 and a half months, I have my own business, I'm saving money for the first time since I became a parent and potential team members are contacting me.

Life is great and I love my Kleeneze business! Know anybody who would be interested in earning an extra income? Send them my way, I promise to look after them.

Day 2 - Getting My Feet (and everything else) Wet...

I spent another hour tonight bundling some catalogues together, then set off out with a catapuller full of Kleeneze packs, ready to take on the world.

And it rained. For the last 10 minutes of my first venture outside. For those minutes, the catalogues were a darn sight drier than I was.

I smiled, a lot. For somebody who enjoys walking, this job is so easy. I was even brave enough to smile at people in their gardens and announce "Your Kleeneze catalogue" in a loud and cheerful voice. Nobody rejected me, nobody complained. Mind you, one catalogue got shoved back onto the doorstep faster than it went through the letterbox, but I understood why when I saw another distributor's catalogues on a doorstep further down my route. That's bound to happen occasionally.

I'm looking forward to putting the rest of the catalogues out tomorrow.

Day 1 - Starting slowly

Today was a classic example of life getting in the way of planning.

I got home today to find I'd received 4 large boxes, all rather heavy. Catalogues weigh a lot, collectively. I cleared a space in the living room and got on with creating my catalogue packs.

Two and a half hours later, I'd done 100 packs, it was past 9 pm and I'd forgotten to eat anything...

I'd also listened to the DVD and CD in my official starter pack, so I was still fired up at the end of all that activity.

I still have another 100 catalogues to bag up, but I will deliver what I have tomorrow night.

In the mean time, all new Kleeneze distributors need the following AT THE START before they can be serious about their business:

1.  Day slips - these tell the customer when you will collect the catalogues. They are not supplied by Kleeneze, you need to make your own or buy them from one of the printers supplying Kleeneze stationery.
2. Recruitment advert slips - self explanatory, advertise to your customers that you are trying to build a team. These are not supplied by Kleeneze.
3. A paper trimmer. A lot easier/safer to use than a craft knife for trimming your own day slips.
4. LOTS of name and address labels with name, address, contact number and Kleeneze number. If you've got 200+ catalogues, the 650 that Kleeneze send you barely cover the 200 x 3 catalogues they send out at the same time. Again, try Able Label or one of the printers that supplies basic labels if you don't want to print your own.
5. A laser printer - essential if you're going to print your own day slips. Don't bother with an inkjet - head for Argos or other similar shops and work out the cost savings over a year.

90 Day Plan Preparation

A 90 day plan has to be one of the simplest concepts in running your business. It's also one of the hardest to get right.

At first sight, there's no problem. You decide you want to run your own business. You start investigating options. You choose your preferred route to success. You attend some pre-business start up training, followed by some business training. And that's when the trouble starts.

As part of that business training, you get told that there are several key factors to your future success:

1. You need to be passionate. That's OK, I wouldn't be investing time and money in seed money and training if I wasn't passionate, you say.
2. You need to be organised. Not a problem, you assure yourself. It won't take long to tidy up a corner of the dining room/bedroom/attic. I've got my stapler, I've got my binders, I have a phone - how difficult can this be?
3. You need to have a plan. I've got a plan, you say, smiling to yourself. I'm going to do this business brilliantly, I'm going to make loads of money and I'm going to be a great success.

At that point, you've just joined Walter Mitty in WonderfulMe Land and killed off any chance of succeeding.

Let's face it, if achieving financial freedom was that easy, there would be no poverty in this world.

Success = commitment + focus + persistent action

You need all three parts to build a solid foundation. Focus gets you zeroed in on your target. Commitment binds you to a course of action that will enable you to achieve your goals. But without the persistent action, there will be no long-term achievement.

So, you need that plan, it needs to be simple, and you need to stick with it.

All too often, we come away from training meetings with our ears ringing with MLM mantra. The one I personally feel does the most damage is this classic:

Massive Action = Massive Results

Poorly applied (because nobody's thought to tell the poor noob how to do so), that mantra is responsible for more failed businesses than I care to think.

Let's break it down, shall we? Action = Results. We all know that. But who defines "Massive"? You? Your upline? Your family?

So the new distributor/representative/sacrificial lamb listens to the various speakers at the training meeting and decides they need to:

1. Buy into the business at the highest level possible, regardless of personal cost.
2. Buy huge amounts of lead generation material OR spend a fortune on leads.
3. Scattergun leaflets around the neighbourhood, spam their friends and family and fill up the garage with unsold products.

This leap into action usually means that on day 1, they do whatever they've been advised to do - say, deliver 500 leaflets, phone 10 relatives/friends, place 5 adverts in various papers.

By day 7, they're down to putting out 200 leaflets per night, there's no relatives left who'll answer the phone and the 5 adverts were obviously a waste of time because nobody called.

By day 14, they're not putting out leaflets any more, their friends are avoiding them at social events and they are scared they'll never shift that stock.

By day 28, it's meeting time again and they get encouraged to stick at it for another 4 weeks.

I know of people who've spent more than £15,000 trying to build their business like this. They all gave up, or the money gave out. Either way, it means the dream died.

So why on earth am I giving this whole Network Marketing concept another go? I must be mad, right?  

Wrong.

Just because there's a wrong way of following instructions, doesn't mean that those instructions don't have meaning and value. Just because some uplines seem more concerned with their own profits than helping you build a solid foundation for your business, does not mean all sponsors are corrupt, money-grabbing villains.

Each of us bears responsibility for our own actions. That includes the responsibility for performing a sanity check on what you've just planned for your business, buoyed as you are by the adrenalin rush of attending a really good business training. Your upline is not responsible for your business. You are.

Network Marketing is a People Business. As such, you are an ambassador for both your retail business and your team building. If you waste huge amounts of money on poorly targeted lead generation, don't follow up, don't build rapport with your customers by regularly calling/delivering catalogues/providing product - then that is what your team will copy, regardless of how many passionate members of their upline try to coach them differently.

To succeed in this sort of business, we all need to listen, learn, apply. We need to set SMART goals, not dreams. We need to plan and then stick to that plan. And we need to have an underlying mission statement for our business growth.

My business growth mantra is:

To build a Kleeneze team that is completely self-financing from retail sales.

In other words, after my initial investment of £171 for 200 catalogues, my distributor kit and a large Kleeneze-badged catapuller, all business growth will be funded by my retail profits.

Any lead-generation activity will be financed on that basis. I will start off with low-cost or no-cost promotions and move forward from there. I'll let you all know how it goes.