Wednesday, January 26, 2011

Einstein's Insanity Definition vs Duplication

A much touted Einstein quote is:

The definition of insanity is doing the same thing over and over again, and expecting different results.

In Network Marketing/MLM, we get told to make sure that our systems and processes are duplicatable. Millions of internet pages, thousands of magazine articles, hundreds of thousands of books - all telling us to allow our downlines to duplicate our behaviour.

We need a sanity check here, not to mention a reality check.

Duplicating your upline's behaviour only works if that behaviour breed success. Otherwise, you're just duplicating failure and that's insane.

Expecting your downline to duplicate your behaviour and systems only works if you yourself stick to the following mantra:

Focused, persistent and consistent action generates success

Focused - because splitting your attention between a portfolio of businesses rarely works and is never duplicatable. Without targetted goals and a plan to achieve them, you will fail.

Persistent - because nothing worthwhile is ever achieved if you only work at it sporadically. You don't become a champion swimmer by occasionally dipping your toe in the jacuzzi.

Consistent - because you only build trust in others if your behaviour or systems are known and understood. Being unusual, unpredicatable or just plain unreliable is no use in business. It's not that much use in creative matters either, despite the claims of many.

Action - because having the greatest attitude, plans and mindset in the universe is no use at all if you do nothing to advance towards your goals.

Nike got it right with their "Just Do It" campaign. When all is said and done, you only succeed by just doing the work, regardless of weather, personal issues and negative comments from well-meaning friends.

Tuesday, January 18, 2011

Network Marketing for Beginners - The 3 Rs

You may have heard about the 3 Rs of Education - Reading, 'Riting and 'Rithmetic.

There are 3 Rs in network marketing too, and this time, you don't need to mis-spell to make the mnemonic fit.

The 3 Rs are Reflect, Revise and Refocus.


This should be done at the beginning of every action plan, whether you plan out 7, 28 or 90 days of activity at a time. It should also be done if your tracking shows that you're in danger of missing your targets.

Is what I'm doing effective? - Am I getting in touch with enough prospects? Is my retail turnover sufficient to support my goals? Is my customer service excellent? How many hours am I spending to achieve my results? Are my family threatening to change the locks if I don't spend more time with them? Whose advice should I follow?

Could I be doing it better, or differently? - What can I do to improve the situation? Would more customers help? How can I generate more leads? Where are my constraints - money, time, or both? What can I set aside in my life to help with building my business?

What are my options? - List the options available for the situation you wish to reflect on. This is the time to brainstorm, regardless of whether you choose any of the options or not. Options can include time management techniques, asking for referrals from customers or prospects, rearranging your personal or business budget, etc.


Go over your existing plans, tracker sheets and targets. If you haven't got any, create them! Ask yourself the following questions to identify the changes you need to implement:

What do I need to change to improve my results?
How will I implement the changes?
Over what timescale?

Produce new plans, tracking and targets to enable you to take action.


Now that you've taken time out of your busy schedule to improve how you operate your business, ask yourself the following:

Why am I doing this?
What are my goals?
What are my targets?

Write the answers down and keep them somewhere where you can refer to them regularly. Better still, commit the answers to memory.

Once you've done this exercise, put it into practice straight away and track your new results. Never rest on your laurels - you should aim to improve with every iteration of your plan.