What's your personal brand?
If you could sum that up in three words, what would they be?
Mine are Integrity, Loyalty, Resolve.
Integrity - the big one. For me, it covers being honourable, persistent, consistent, courageous. It means I don't make promises I can't deliver on; that I do my utmost to do what I say I'll do within the timescales I've committed to. I have the courage of my convictions.
Loyalty - to family and friends, customers and team members. It means I'll do everything I can to help you succeed in life. I'll support you, defend you, protect you. If you reject my loyalty, that has great power to hurt, but that won't stop me.
Resolve - the determination to carry on in the face of adversity. It has helped me survive some truly nasty life experiences, whilst allowing me to be true to my ideals of integrity and loyalty. It has been the missing piece of life's jigsaw for me - whenever I call upon it, I achieve what others believe to be impossible.
If you are living your life according to your personal values, those values are obvious to all who meet you. You are your own brand, regardless of outside perceptions.
If you're not living your life according to your personal values, why not? What can you do to start?
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